6. The Power of And;Always believe in both – and, not either - or

This is the first of two principles of rationale.

We need to apply the principle of both - and, not either – or, to achieve breakthroughs. To be able to have the structure needed to achieve budgets as well as the creativity to continuously invent new products and processes. To address the cognitive as well as the affective and to care for old and new theory and knowledge. To increase our ability to have two things in our heads at the same time – even if they represent a paradox.